Logo & Branding
A logo needs to be readable, versatile and memorableeven before it leaves the drawing board.Or it’ll do no favours for a brand.
Logo design is about interpreting a brand through an iconic mark. It is a visual device that will serve as an instantly recognisable calling card for a business, and perhaps reflect the essence of the product or service in its make-up. But before anything is put to paper or pixel, it’s important to consider where it will appear and who in the world will see it.
Only once a thorough understanding is reached can the creative process truly begin. We appreciate how important a logo is to the success of a brand, so we always do the right amount of consultation and research before we begin the logo design process. Because a logo should define a brand, not prove how clever we are with fonts and felt tip pens.
Ideas & discussion
We generate ideas over creative discussions. Key points include how your business sits within the economy, who your competitors are, the target demographic, and your ultimate business objectives.
Opening ideas are taken and developed amongst our team. We’ll be in regular contact for feedback on where we’re heading, building on what you have to say, all of which will lead to the final decision.
Developing the content
Once we’ve removed the weak links we’ll begin with the final design, pushing it forward with our know how to perfect your dynamic new identity
Finalising the project
A highly creative stage, this is where we’ll complete drafts such as print material, stationery, and web design. The end product being an outstanding new identity to showcase to the world.
Re-branding needn’t cost the earth or cause a headache. It just takes a little collective focus and perspective to make it a success.
We are aware of how bad planning in the branding process can cause lasting damage. Which is why we like to work closely with companies undergoing re-brands, and make it our duty to understand exactly what it is they want to achieve from their re-brand.
Whether a business requires subtle changes to positioning, wording, logos and styling, or wants to breathe new life into a tired brand identity, we have the skills and perspective to not only make the re-branding process inspiring and energising for staff, but commercially successful with consumers.
We to talk
Request a free consultation for your Logo & Branding Design
and get a no obligation proposal